you’re not a lemon to be squeezed
when life gives you an audience
Hey you,
Today is D-DAY.
(you learn the BIG Internet Guru Secret)
Before I spill the beans tho…
Remember me teasing you on:
a) Dragons
b) Purpose Business Crash Course
Well.... You’re gonna have to choose
(emails are long enough I heard)
So here it goes…(flips coin…)
Tails!
You get the dragon stuff another day. (soon-ish)
I’ll assume you’re here for purpose-driven business:
You heard it’s a thing.
You saw Dan Koe & Justin Welsh crush it… (the OGs)
And…
You’d rather eat glass…
… then spend another year doing mindnumbing work.
I’m guessing you consume a ton-a-content.
On becoming a content creator…
(how’s that working out?)
Some good. Most copied.
Templated rubbish.
Void of substance.
Riddled with conflicting advice.
Topped with confusing strategies.
Stripped bare of heart and soul…
Everyone's a guru…
Experts on every corner…
Dishing out cheap-dopamine-content.
I know you’re smarter than this.
But how can you tell…
Who’s the real slim shady… and who’s blowing hot air?
You can’t.
At first.
Until you build your hot air detector.
(take that to the patent office)
Install critical thinking…
So here’s the secret:
Most content creators…
Are just that.
Content creators. (that’s it)
That’s what they do.
They copy create content.
Nothing wrong with that…
BUT:
A content creator does not a business owner make.
(nor do they seem content to me… my puns, man, I love me)
None with CREATIVE COURAGE to admit it.
They’re stuck!
It’s a nasty loop.
Chasing trending templates.
Begging for acknowledgment from the Slave Masters…
At the whims of the algorithm overlord…
Its metrics (that’s like,…literally the matrix dude)
It’s fake accolades.
(impressions, down? here’s a tissue.)
If you need the mother of dragons to give you freedom…
Are you really free?
No. The answer is definitely not.
And here’s the paradox:
(You were waiting for this. Confess!)
If I tell you…
…you don’t need to follow the rules of LinkedIn Masters.
With maddening confidence and unwavering belief...
(remember the email on how to sell your stuff?) <— CLICK IF NOT
Does that just make me your new Master?
Perhaps it does… (muahahaha….)
…but I tell you not to follow me.
(where am I gonna put all those followers… it’s a hassle)
NO. I’m not taking you all the way to Kings Landing…
(unless that’s what you’re into)
I prefer a challenge.
I genuinely love people who:
Mirror me. (who dis?)
Defy me. (no kinky stuff m'kay)
Challenge me. (I might not indulge)
Argue me. (Help me know what I think dammit)
Get dialogic on my as*!
(So,… What you got for me? Hit me up!)
I’m glad that’s over... how bout you?
OK.
ALEKS.
SHUT UP.
AND TAKE MY MONEY.
Or…
Enough with the “what not to do” stuff.
Just lay it out for me why don't ya:
Fine…
I’ll bite.
I may be a firebreathing bastard.
But I bring heat & heart.
(and a big ol’ bear hug once we get to know each other better)
Take my hand.
You’ll stumble and fall…
Until you learn to WALK…
Can I “really” take credit?
(DID THEY LEARN TO WALK OR DID I TEACH THEM?)
Credit give or taken,…
…they sure walkin’ now.
Annoyin’ me half the time these little carbon copies of mine.
(I love them to bits in case you can’t see through layers of sarcasm…)
YOU READY?
How to survive thrive on LinkedIn
(and galaxies far far away)
Short answer:
Know thyself—AKA what do YOU want (email #1) ←click
Know thy audience—AKA what do THEY want (email #2) ←click
Be thyself for thy audience (you reading it right now)
Do helpful stuff for them… call it a day (email incoming)
or ignore me, find someone you like better
I’m not attached.
(nor starving for anyone’s attention)
Go, run free.
Pick another mentor or 3.
It saves time. saves hair falling out…
A good mentor is able to do 1 thing really well:
Hint, it’s not the damn strategies and plays.
(those are nice, but second order of importance)
THEY CAN HOLD YOU. (it’s not s*xual, lemme mansplain)
Because they suffered.
They have the capacity to witness you in yours.
Their central nervous system is wired!
(this is central…to not being so damn anxious all the time)
Wired like the Christmas tree in front of Rockefellers’ big phallus tower.
They got you.
Won’t let you spiral…
…into fits of anxiety…
…and pits of despair.
What if I don’t got the cash to work with a good mentor?
Imitate.
Integrate.
Iterate.
BUT.
For the love of dragons don’t do this:
Pulled in all 4 directions of the sky… (you’ll stay put. FAST)
Half-as*ing your efforts… (this is not easy, nothing worthwhile is)
Executing half-dead Frankenstein Strategies
(Marry Shelly called, she wants her IP back)
Here’s the real secret sauce
How many secrets can 1 man hold?!
I’m like rebuilding the Library Of Alexandria ok…
(still feel the burn… and it’s been ages, lol)
You’re gonna love this:
Social Media… as in…
and…
When in doubt…
Consult the oracle.
Like seriously.
You’re not building FOX NEWS for crying out loud. (Rupert Murdoch enters chat)
Unless you’re already commanding the White Walkers…
Then unsubscribe…
I’m on team human see…
ANYWHO.
I think you get my point.
I could plaster this with print screens from my “socializing on media”.
To bring home the message:
RELATIONSHIPS BEAT ALGORITHMS! ←click for “I told you so”
(Shoutout for my man George Bryant!)
Poor guy, banned from LinkedIn 4 life. Find him on IG.
(What did you do George?)
Ok, this just hit me… I’ve got a lot more to say on this matter
(Sorry, can’t call it a crash course unless you see me crash it :)
We’ll need to go down the baby steps route
Beginner mindest on!
Ready to play he long game.
I don’t know what you’re walking away with…
Could just as well be this:
You’re a HUMAN BEING.
(By default, you ought to be on Team Human, no?)
So be human.
The Game of Thrones isn’t played in a vacuum.
Find your bannermen.
Horse around.
Have some frcking fun while you’re at it.
You know you need it.
Oh, and one more thing:
(smth to write home about)
Become a good Creator later.
Brownie points if you check some of my old writing. (Hint, it’s sh*t)
What’s next?
We got our work cut out for us, don’t we?
Just remember to breathe…
One email at a time.
In your Creative Corner
— Aleksander, the algorithm-lord-breaker
P.S. - if you've made it all the way here, be human. Reply.
(no guilt-tripping was hurt during the making of this post)
Oh,
And if you like…
Want me to make this better for you in some way…
Tell me what you want ←Click, n’ fill Survey thingy
I really impressed myself today...