Children never ask PERMISSION to have a personality (and neither should you)
... my daughter turned 5 last week and I wanted to share the May Magick
Which means I’ve been a father for five years.
Five years watching someone discover herself in real time.
The gestures, the obsessions, the fears, the ridiculous laughter at things only she finds funny, and being quietly humbled by how much it resembles the work I try to guide myself and others through.
Children don’t ask permission to have a personality. (they don’t come here as an empty slate like we’ve been told to believe)
That part gets trained out of us later.
May is stacked with birthdays in my world.
Eris, several badass creators and loved ones, and it’s apparently some cosmic reason to be thinking about beginnings.
So I’m leaning in...
This week I’m offering both of my self-knowledge tools together, at half price, through Thursday.
Here’s what they are and why they belong together.
There are two distinct moments
in a creative’s journey
The first is knowing your pattern.
Understanding the archetypes running your work.
(the undercurrent of emotional unconscious patterns)
The one that makes you doubt your worth and undercharge
The one that pulls you back right before the post that says the real thing
The one that’s been quietly waiting for you to stop performing the version of yourself you’ve outgrown
Knowing is clarifying.
Sometimes alarming. Usually both.
The second is meeting your pattern.
Not analyzing it from a distance or managing the surface-level symptoms.
Actually, encountering the parts of you that have been running the show from behind the stage.
Those are different experiences, both equally necessary.
The Archetype Architecture Diagnostic maps the first
It takes about 5 minutes, it’s still a free ride (until I close the beta group), with over 20 people having come through it.
You get the blueprint that names your dominant archetypes, the tension between them, and what that tension is likely costing you creatively and “professionally.”
(let’s not pretend these two are separate, shall we?)
The report you get in your inbox also delivers actionable insight that informs where to focus in your business.
Map the Architecture: archetypearchitecture.xyz
The Magick Mansion (Half Price Through May 14th)
The Magick Mansion is the answer to the second part.
I’ve built a 50-minute imagination activation experience using Jung’s method for direct contact with the unconscious.
Not meditation.
Not journaling.
A structured encounter with the unconscious figures and archetypes running the show when you meet them in the imaginal space.
Followed by a 45-minute integration masterclass and a 5-day guided process to anchor what surfaces into your actual creative work and business.
Think of it as a Slack channel with your unconscious.
What people say after going through it:
“What stood out (and shook me) was the realisation that I locked away my creative potential.”
— Claudia Steynberg“Absolutely swear under oath this was one of the most powerful mind enlightenments and connections with self of my life.”
— McKenna Dodge“This process allowed me to connect my conscious and subconscious mind in profound ways. The result? More creativity. More flow.”
— Lane Belone
To celebrate your inner child and my daughter’s birthday, I’m offering the Magick Mansion (imaginal Operating System) 50% off.
Normal price: $49.
Through Thursday, May 14th — half price.
Use code MAYMAGICK at checkout.
Enter the Mansion: magickmansion.xyz
May’s a good month for Magick.
P.S. Eris spent her birthday demanding we play elaborate games with her imaginary friends. She’s five. She has no idea what she’s doing. She’s completely right.
Run the diagnostic (free) → [ARCHETYPE ARCHITECTURE]
Go to Magick Mansion (use “MAYMAGICK” birthday code during checkout until May 14th) → [MAGICK MANSION: iOS]
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As seen on Instagram.
-- Your Gandalf the May
Aleksander Brankov



